Cycling fashion: how style on the bike has evolved
Cycling has always had style, but in recent years it has undergone a true revolution. From jerseys with large logos and flashy colors, we've moved to a more minimalist, technical, and elegant aesthetic. Cycling apparel is no longer just a tool: it's a form of expression.
From classic jersey to modern elegance
For decades, cycling apparel was defined by professional teams: saturated colors, advertising, and standard cuts. Today, new brands have changed the way we understand cycling: less competition, more personal identity .
The focus has shifted from "showcasing sponsors" to showcasing personality . Soft colors, earth tones, muted blues, grays, textured fabrics, and an attention to detail bring cycling closer to the world of urban fashion.
Comfort and technology at the service of design
The new fabrics are lighter, more breathable, and more sustainable. Compression technology, sealed seams, and anatomical cuts combine with designs you could even wear off the bike.
Premium technical apparel is no longer just about performance: it's about feeling. Jerseys that fit without being too tight, bib shorts that feel like a second skin, and materials that balance aerodynamics and thermal comfort.
The brands that are leading the change
- Pas Normal Studios : the Danish brand that turned cycling apparel into art. Neutral tones, clean aesthetics, and impeccable technical details.
- MAAP : from Australia, combining vibrant colors with refined design. Their collections reflect modernity and personality without sacrificing functionality.
The Dog Days style
At Dog Days, we believe cycling is more than a sport: it's culture, design, and community. We support brands that embody this new way of riding: elegant, technical, and distinctive .
If you're looking to update your gear or simply find some inspiration, stop by our store or browse our cycling apparel section. Because cycling should be stylish too.
The new cycling fashion is not a trend. It's identity.
